The Capstone of the UNCG MBA Experience: Creating and Sustaining Competitive Advantage (MBA 741)
In your final semester of the program, you will enroll in Strategic Management in Action. This course will be the culmination of your UNCG MBA experience. In this course, you and your classmates will be organized into consulting teams and assigned to local organizations where you will develop strategic solutions to the selected challenges of your assigned organization. At the completion of the course, you and your team will formally present your research findings and recommendations.
Click here for Teambuilding Exercises before Consulting Projects.
Below are some samples of recent consulting projects.
If your organization is interested in arranging a consulting project, please contact Joe Erba by filling out this form.
For more than 35 years, Kindermusik has been figuring out how to provide the best possible music education programs for children and families. Over that time, the company has grown to have a presence in over 70 countries around the world. Kindermusik is committed to creating the best early childhood music programs in the world. (About, www.kindermusik.com)
UNCG’s consulting team was tasked to evaluate the legal and financial feasibility of a hybrid franchise/licence model; and to offer recommendations for implementing a franchise option without negatively impacting the current license model. With these objectives in mind, the team made a number of recommendations in support of those objectives.
Cone Health is a not-for-profit network of health care providers. Its tagline – “The Network for Exceptional Care” – highlights its commitment to excellence, which is shared by more than 11,000 employees, 1,300 physicians and 1,200 volunteers. (About Us, www.conehealth.com)
UNCG’s consulting team was tasked with evaluating the feasibility of reduction in the total quantity of available call rooms and comprehensive space utilization of available call rooms. Additionally, further considerations were developed for call room usage including a uniform process for call room scheduling. All of this was done in order to provide recommendations concerning the quantity of call rooms necessary to provide exceptional care, and the usage of those call rooms with regard to scheduling and allocation.
Since 2000, Patriot has delivered fast and affordable financing and leasing to the convenience store and commercial petroleum industry. Patriot Capital is powered by State Bank and Trust Company, and it is the leading supplier of equipment financing solutions. Its focus on the convenience store and fuel wholesaling markets allows it to be competitive and efficient within the industry. (Home, www.patriotcapitalcorp.com)
UNCG’s consulting team was tasked with identifying markets that would allow them to expand their client base while maintaining their current business model and strategy. Additionally, the team developed a screening model to help identify industries that would offer a good fit for Patriot Capital’s current business model. With these tasks in mind, the team made a number of recommendations to the client.
Glen Raven started out as a cotton mill in 1880, but has grown into so much more throughout the years. As a marketing-oriented company, industry professionals come to Glen Raven for innovative solutions. Glen Raven does everything from research and development, dying, spinning, weaving, finishing, and distribution and logistics. Therefore, this broad range of offerings and global presence allows those professionals to find the innovative solutions they desire. (Our Company, http://www.glenraven.com/)
UNCG’s consulting team was tasked with providing information on Employee Resource Groups (ERGs). ERGs are an important part of promoting employee recruitment, development and retention. Therefore, the team’s research and benchmarking with regard to ERGs was essential to helping Glen Raven further develop its own ERGs. With this in mind, various recommendations were made based on the team’s findings.
Since 1946, Carlton Scale has been selling, servicing and calibrating all types of weighing instruments, scales and controls. Their product line ranges from analytical balances to railroad track scales. Additionally, they operate within a variety of different industries that require their expertise with various scales. Carlton Scales has grown into the largest Mettler-Toledo Distributor in North America, and they have nine branches across the eastern United States. (About Us, www.carltonscale.com)
UNCG’s consulting team was tasked with identifying levers of profitability and areas of further investment for Carlton Scale. In order to continually expand and improve, the team was responsible for finding new and existing opportunities to increase profitability. With this in mind, the team made various recommendations based on their findings.
Dunlap Lawn Service, Inc.
Dunlap Lawn Service is a full-service landscape installation and maintenance contractor specializing in commercial work. Their work ranges from plantings, irrigation and concrete pavers to site amenities. Dunlap Lawn Service has divisions located across North Carolina, which enables it to pursue work throughout the southeast. (Home, www.dunlaplawnservice.com)
UNCG’s consulting team was tasked with identifying and analyzing current best approaches for employee recruitment in the landscaping industry. Furthermore, the team was asked to analyze the company’s overhead in relation to industry benchmarks and offer solutions to reduce the company’s overhead. With these goals in mind, the team made a number of recommendations based on their findings.
Medi is committed to helping people around the world live better by helping them manage circulatory, lymphatic and ambulatory issues. With more than 60 years of experience, Medi’s expertise with compression technology is unparalleled. Providing a variety of product for all types of individuals. (About, www.mediusa.com)
UNCG’s consulting team was tasked with providing go-to-market strategies for the launch of a new non-premium product. However, the team was instructed to make sure that their strategies did not disrupt the company’s current premium product line. Based on these objectives, the team provided a number of recommendations based on their research and conclusions.
Since it was founded in 1910, Ziehl-Abegg has been achieving great things in the competence areas of ventilation systems, control engineering, drive and automation technology. It is a company full of unique innovations to benefit their customers in the form of first-class products that are highly efficient and reduce emissions. (About Ziehl-Abegg, www.ziehl-abegg.com)
UNCG’s consulting team was tasked with assessing the viability of adding a business segment. The team identified the key customer segments, identified key decision drivers for customers, conducted a competitive analysis and provided an analysis of current and projected market trends. Based on the work done by the team, a number of recommendations were made based on their research, analysis and conclusions.
Advanced Home Care
Advanced Home Care (AHC) is a not-for-profit, hospital-affiliated company that offers the remarkable full-service health care that patients need in the comfort of their own homes. It services over 30,000 patients each day and is one of the largest Medicare/Medicaid-certified home care organizations in the Southeast. Its affiliation with outstanding health systems has helped AHC become an industry leader in the development of leading-edge disease management programs. AHC exists to provide compassionate, high-quality, innovative health care to people in their homes. (Company Overview, www.advhomecare.org)
UNCG’s consulting team was tasked with determining if the market would support the commercialization of a software tool developed by AHC for use by durable medical equipment suppliers as an ordering platform. Furthermore, the team was asked to determine the projected costs and revenue of an expected commercialization. With these tasks in mind, the team made a number of recommendations based on their findings and conclusions.
Radius Semiconductor is a mixed-signal IP company. It provides innovative solutions to difficult problems. The team has a wide range of skills in high performance analog including SerDes PHY, data conversion and frequency synthesis. The Radius solutions focus on high performance, ease of use and customer support. (About, www.radius-semi.com)
Radius Semiconductor asked the UNCG consulting team to complete a competitor and a market analysis. The ultimate goal was to be able to predict how its product would perform in the market and whether or not competitors are a threat to its business plan.
For more than 50 years, United Guaranty has provided the best in mortgage insurance products and services to mortgage lenders and credit unions of all sizes. Today it also offers expert risk management and financial services to help customers protect their investments and expand their markets. Established in Greensboro, NC in 1963, United Guaranty now employs more than 900 professionals and support staff at its headquarters and in locations throughout the country. (About Us, ugcorp.com)
The student team conducted an analysis to determine potential implementable solutions to the areas of opportunity for United Guaranty in terms of marketing mortgage insurance.
Advanced Home Care
Advanced Home Care (AHC) is a not-for-profit, hospital-affiliated company that offers the remarkable full-service health care that patients need in the comfort of their own homes. It services over 30,000 patients each day and is one of the largest Medicare/Medicaid-certified home care organizations in the Southeast. Its affiliation with outstanding health systems has helped AHC become an industry leader in the development of leading-edge disease management programs. AHC exists to provide compassionate, high-quality, innovative health care to people in their homes. (Company Overview, advhomecare.org)
The purpose of this project was to determine if Advanced Home Care (AHC) should provide and bill medical supplies for specific medical issues in the Home Medical Equipment (HME) population.
Founded in 1992 and headquartered in Greensboro NC, Market America has generated over $5.5 billion in accumulated retail sales with hundreds of exclusive Market America branded products and services and over 40 million additional products and services through affiliates and direct partners. Market America operates globally in the US, Canada, Mexico, Australia, Hong Kong, Taiwan, the UK, Spain and Singapore. (Company Quick Facts, marketamerica.com)
The student team examined the nature of Market America’s initial market entry into a specific market in Malaysia.
ORZIG, LLC is a national online investment information marketplace. It helps time-strapped but tech-savvy investors to meet their long-term goals. ORZIG offers the right balance between structure and flexibility for both millennial generation, new investors and experienced, high net worth investors. It offers them leading investment resources. (Capstone report)
The student team determined the market potential and target market size of ORZIG’s product.
Volvo Aftermarket Pricing
Volvo Group Trucks Operations encompasses all production of the Group’s engines and transmissions as well as all production of Volvo, Renault, Mack and UD trucks. Aftermarket Pricing Group is responsible for ensuring price competitiveness and bottom-line growth. (volvogroup.com)
Volvo Aftermarket Pricing asked the student team to conduct an industry benchmarking in order to better understand common practices in similar organizations to become more competitive.
Volvo Big Data
Volvo Group Trucks Operations encompasses all production of the Group’s engines and transmissions as well as all production of Volvo, Renault, Mack and UD trucks. (volvogroup.com)
The student team researched the opportunities and challenges that exist within the heavy duty truck industry to determine and offer recommendations for the Volvo Group to utilize the various accessible data sets.
Volvo Group Trucks
Volvo Group Trucks Operations encompasses all production of the Group’s engines and transmissions as well as all production of Volvo, Renault, Mack and UD trucks. (volvogroup.com)
Volvo gave the student team the task of compiling and delivering a summary of service offerings by original equipment manufacturers (OEM), other truck shops and service centers across the country in order to compare its overall service offerings and pricing to both national and local competitors.
Well•Spring Retirement Community, a member of Well•Spring Services, Inc., is a nonprofit organization with a mission to provide aging-adult services that create an experience that exceeds the needs of an evolving population of older adults. (About Well•Spring, well-spring.org)
The student team made recommendations to Well•Spring on new “value added” programs and partnerships for its residents.
Cone Health is a not-for-profit network of health care providers. Its tagline – “The Network for Exceptional Care” – highlights its commitment to excellence, which is shared by more than 11,000 employees, 1,300 physicians and 1,200 volunteers. (About Us, conehealth.com)
The student team provided options for the future of Cone Health conference rooms that are aligned with the needs of Cone Health. The implementable solutions for Cone Health conference rooms were determined by analyzing industry standards and best practices while taking into consideration limitations such as space, operating costs and budgeted capital expenditures.
Syngenta is one of the world’s leading companies with more than 27,000 employees in over 90 countries dedicated to the purpose of bringing plant potential to life. Through world-class science, global reach and commitment to its customers it helps to increase crop productivity, protect the environment and improve health and quality of life. (Press release)
The student team provided a plan to optimize production campaign plans and minimize inventory levels at a monthly period without sacrificing availability.
Built from a backyard project to help one man enjoy life during his 25 year battle with Parkinson’s and Dementia, R.O.S. has grown into a company dedicated to improving the quality of life for caregivers of all types and the ones they love. Since 2010, R.O.S. has worked tirelessly to provide unique products and programs to provide answers and solutions to the family or professional caregiver who may be struggling. Some of the largest care companies and many families around the world use their innovative products and training. (About Us, rostherapysystems.com)
The consulting group from UNCG was brought in to evaluate R.O.S. Therapy System’s current situation and propose recommendations regarding the strongest approach to increased enrollment in its classes. The group analyzed the industry and market to identify target groups on which to focus their marketing recommendations.
Hanesbrands is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world’s strongest apparel brands, such as Hanes, Playtex, Champion and many more. Founded in 1901, Hanes has a long history of innovation, product excellence and brand recognition. In fact, more than 80 percent of U.S. households have their company’s products in them. Based in Winston-Salem, NC, Hanes is ranked No. 512 on the Fortune 1000 list with more than $4.5 billion in sales in 2012 and has around 51,500 employees across more than 25 countries. (Our Company, hanes.com/corporate)
The UNCG MBA consulting group provided Hanesbrands with a thorough interpretation of the current subscription services that are available in the consumer goods marketplace. The team focused on an overview of the current consumer goods subscription service marketplace. Utilizing the gathered information, recommendations were made to Hanesbrands concerning subscription services.
Los Pozos, LLC
Los Pozos, LLC is owned by a husband and wife team, owner of private vineyards in Argentina. Los Pozos, LLC’s vision is “to create a unique wine experience when paired with food and friends.” They seek to accomplish this through their mission statement of “creating limited production, super premium, estate Argentine wines by maximizing the terroir of Uco Valley and the expertise of our skilled winemakers.” (pg. 2, Los Pozos, LLC Company and Market Analysis)
The consulting team was brought in to help Los Pozos, LLC increase their brand recognition and market share through multiple marketing strategies. They were hoping to connect with the specified target market by sharing the story of their company through social media. With these goals set, the team conducted analyses and recommendations were provided to help Los Pozos, LLC achieve these goals.
Advanced Home Care
Advanced Home Care (AHC) is a not-for-profit, hospital-affiliated company that offers the remarkable full-service health care that patients need in the comfort of their own homes. They service over 30,000 patients each day and are one of the largest Medicare/Medicaid-certified home care organizations in the Southeast. Their affiliation with outstanding health systems has helped AHC become an industry leader in the development of leading-edge disease management programs. AHC exists to provide compassionate, high-quality, innovative health care to people in their homes. (Company Overview, advhomecare.org)
The consulting team was tasked with helping Advanced Home Care expand their customer base and better utilize their marketing efforts. The team analyzed a variety of data that enabled the company to form a clear picture of the external forces affecting their retail success. Additionally, the data would help AHC make strategic decisions regarding the investment of marketing dollars into targeted markets, and the research methodology demonstrated by the team would provide AHC with a model to use as they expand their retail base.
Cone Health Medical Library
Cone Health is a not-for-profit network of health care providers. Their tagline (“The Network for Exceptional Care”) highlights their commitment to excellence, which is shared by more than 11,000 employees, 1,300 physicians and 1,200 volunteers. (About Us, conehealth.com) The Cone Health Medical Library provides for the information needs of the clinical community, support staff and employees of the Cone Health System. Furthermore, they support the information needs of the medical community and health care workers in the Greensboro AHEC region. (About the Library, gahec.org)
The consulting group had the objectives of identifying the library’s main commitments, closing any gaps in service and providing recommendations for the new space today and into the future as the medical library reevaluates how it utilizes its available space in order to better serve the medical community. The team utilized research methodology and a multifaceted approach to obtain a holistic view of the medical library services industry, Cone Health Medical Library and customer sentiment. All of this resulted in recommendations being made concerning how to reinvent services and space at the Cone Health Medical Library.
Since 1947, Wrangler has been the genuine source for comfortable jeans and western apparel. As a company, they believe in solid commitments and perseverance in the face of obstacles and challenges. Most of all, they respect themselves, each other, our western heritage and the environment in which we all live. It’s the same as ever, even before the first pair of Wrangler jeans were made in 1947. Wheir history runs parallel to the rise of the country, with their jeans worn by the same people who built it. (About Us, wrangler.com)
The UNCG consulting team was brought in because Wrangler Brand was interested in leveraging a niche marketing strategy to accelerate movement through the consumer disposition funnel. The team had the goal of developing a menu of marketing ideas and solutions that would lead to a comprehensive niche marketing strategy.
Threat Sketch is a web-based IT startup currently operating out of Flywheel in Winston-Salem, NC that helps small-to-medium sized businesses assess their cybersecurity threats and develop proactive measures against them. (pg. 2, Threat Sketch Consulting Project)
The team analyzed a variety of go-to-market strategies along with various target audiences to recommend courses of action for the two founders to take. As a result, the founders now have a more definitive and data-supported plan to bring their product to market and monetize their idea effectively.
Friendly Pharmacy is a locally owned and managed independant pharmacy based in Greensboro, North Carolina. The owners, Mike Stainback and Jay Braxton, created the business with the dedication to provide a rewarding experience to their customers with the aim to exceed the services provided by current national chain pharmacies. The company prides itself on its commitment to earning the trust of its patrons to keep them safe and healthy.
The students were charged with developing a marketing plan in response to the marketing needs of Friendly Pharmacy. The company sought to enhance on their marketing image and attract more local customers. The student’s project identified the optimal marketing strategy that the company should take given their resources. Providing recommendations with the goal of leading to further penetration of the local Greensboro community.
North Carolina Division of Parks and Recreation
The North Carolina Division of Parks and Recreation administers a diverse system of state parks, natural areas, trails, lakes, natural and scenic rivers and recreation and recreation areas. It also supports and assists other recreation providers by administering grant programs for park and trail projects; as well as, offering technical advice for park and trail planning and development.
The students utilized research and analysis to design a proposal to help assess the lodging, dining, rentals and recreation demand and related financial potential of the proposed Vade-Mecum concessionaire operations to be located near Hanging Rock State Park. This included the economic impacts of the Vade-Mecum complex as well. The students provide recommendations with the goal of creating a destination that will attract additional visitors to the Stokes County region; specifically, the Vade-Mecum complex.
Volvo Group North America
North America is a major market for Volvo, representing 27% of sales in 2014, and employing over 15,000 people in North America and about 100,000 worldwide. Greensboro, NC is the home of its North American Headquarters.
Working as consultants, four students sought to map the current concession process, evaluate its strategy and identify gaps using strategic and behavioral analysis. Through identifying key performance indicators, benchmarking and structured interviews, the team performed a full analysis and comparison between the current concessions process strategy and their proposed one.
TE is the world’s largest provider of connectivity solutions and its Automotive solutions provides and services connectors, contactors, cables, infotainment and lighting products to Tier 1 suppliers of the automotive industry. Primary locations in the Americas divisions are in North Carolina, Pennsylvania, Brazil and Mexico.
In this capstone project, three student consultants identified and addressed drivers that caused or impacted hidden costs within the sourcing process of TE Connectivity by conducting interviews with materials planners in the US and Mexico. Recommendations were made which would improve internal sourcing processes and the speed with which issues could be solved, both internally and externally.
Brady is a comprehensive solutions provider for building management services. Its mission is to act in the best interest of its customers while maintaining the highest dedication to safety. With the evolution of the industry, Brady has also evolved and is now much more than a service company. Brady helps clients manage the building services for their entire building allowing them to not only offer comprehensive heating, ventilation, air-conditioning (HVAC) building solutions; but comprehensive security, loss prevention and access control solutions to their clients.
The student’s goal for the project was to evaluate the potential value that could be created by using “intelligent services” within the industrial refrigeration industry. Providing Brady with valuable information about entering this specialized niche market by offering industry-leading service to its customers. Presenting findings concerning the use of “intelligent services” in support of Brady’s goals.
Family Service of the Piedmont is the largest multi-service nonprofit in Guilford County. The vision is to create safe and healthy families. The FSP creates a positive change in the community by addressing issues of domestic violence, sexual assault, prevention of child abuse and neglect, mental health and substance abuse and helping those in financial crisis. Last year the programs helped more than 16,500 unique individuals. Most of the clients are in Guilford County, although the financial stability program (Consumer Credit Counseling) is also in 5 other counties. Customers include clients, donors, community partners and grantors.
The students were asked to develop a comprehensive Impact Analysis for each of the program areas at Family Services of the Piedmont. Impact analysis included a highly effective economic impact statement, outputs, outcomes, client/program success stories, unit cost and economic impact (ROI, cost-benefit) ratio. The team also developed a marketing strategy targeting different audiences (donors, grantors, community partners, etc.). Other project elements included developing a process to ensure that data stays current and the effective use of social media.
Anomaly Squared is a national full-service digital media agency focused in the lead generation and qualification business segment. Based in Greensboro, NC with another office in Wichita, KS, the company is nearly two years old and has grown to over four hundred employees.The student project team was charged with developing a business plan that is usable to support investment in a new product. The team had the chance to work with the internal development team to frame up and execute web site concepts.
The students researched and helped manage the development of this product in a new market. This involved completing market research, determining which industry/market had the highest risk adjusted ROI and developing a business plan with a comprehensive marketing strategy.
Gilbarco Veeder-Root is the global leader in retail and commercial fueling and payment equipment. Headquartered in Greensboro, GVR is one of the largest business units of Danaher, a Fortune 200 company.
Gilbarco is interested in continued international growth. This project involved evaluating market opportunities in international markets. Gilbarco has a product with both unique and innovative features which create both competitive advantages and challenges in developing and educating a new market. By completing research for segmentation, competitive landscape, unmet needs and go-to-market sales and support strategies, the results of this project will allow senior executives to make critical investment decisions regarding expansion investments.
Siemens Energy Winston Service manufactures and repairs advanced turbine components that are supplied to power plants worldwide. Part of the Siemens Energy business at Rural Hall, NC employs 280 employees with skills in engineering, machining, welding, etc.
Students were asked to determine the long-term strategy for a new division. Siemens requested an analysis to determine the appropriate product mix, necessary investments and overall execution strategy.
TE is the world’s largest provider of connectivity solutions. TE Connectivity Automotive provides and services connectors, contactors, cables, infotainment and lighting products to the Tier 1 suppliers of the automotive industry. Primary locations in the Americas divisions are in North Carolina, Pennsylvania, Brazil and Mexico. TE Connectivity is traded in the NYSE at the symbol “TEL.”
TE has a global supply chain involving significant freight spending and inventory investments. This project optimized working capital and customer fill rates. The goal for the team was to deliver recommendations that contain implementable savings projects. Students utilized available and developed data, including process mapping and analysis (trend, Pareto), to create spend management and performance tracking tools and dashboards and improved value streams.
Summit Credit Union
Summit Credit Union is a $145 million dollar financial cooperative wholly owned, operated and governed by its members. Their service area includes the Greensboro, Winston-Salem, Raleigh and Hickory markets. Services offered include deposit services, mortgages, fixed-rate home equity loans, home equity lines of credit and new and used auto loans.
The students were charged with developing a viable business plan with a supporting budget to support growth in a new market segment. The analysis included identification of execution options, VOC (Voice of Customer) research and financial modeling. The teams recommendations were presented to Summit’s board for approval and implementation.
The Volvo Group is one of the world’s leading manufacturers of trucks, buses and construction equipment. They employ about 100,000 people and have production facilities in 19 countries and sales in over 180 markets. The corporate headquarters, based in Greensboro, supports activities such as design, finance, marketing, sales, distributor operations and supply chain.
The team was charged with developing a sourcing plan for components. The project work stream included researching potential suppliers and performing a supplier benchmark study that could meet the requirements to manufacture locally. Students compiled all of the requirements for this segment of business and then compared supplier criteria to their findings. After comparison, they narrowed the list to the suppliers that met requirements and identified what the costs and potential cost savings would be. The team made recommendations that will heavily influence the final supply chain strategy for the components being sourced.
Established in 2000, Bank of Oak Ridge is a community bank dedicated to delivering Banking As It Should Be®. With locations in Greensboro, Summerfield and Oak Ridge, North Carolina, the bank focuses on providing a complete range of personalized, convenient banking services to every individual and business banking client.
UNCG MBA students worked with Bank of Oak Ridge executives to evaluate the performance of a newly implemented software solution. Utilizing process mapping and EVA tools, students provided insights into the effectiveness of the systems implementation and recommendations on future enhancements.
Greensboro Children’s Museum
Located in the heart of downtown Greensboro, the Greensboro Children’s Museum is a hands-on destination designed to inspire learning through play in an energetic and safe environment. Serving nearly 127,000 annual visitors, the mission of the Children’s Museum is to “provide children and families with fun, interactive, educational experiences that enrich their daily lives, contributing to their growth and development.
“Bryan MBA students created a quantified evaluation of the Museum’s economic impact on its markets and provided recommendations on actions to communicate these benefits to key stakeholders. The second phase of the Capstone project delivered a set of recommendations designed to help the museum improve the effectiveness of its marketing efforts. The students’ recommendations were presented to the GCM’s board of directors and many have since been adopted. Not only was the end result extremely beneficial, the process was enlightening and eye-opening for our staff.
The global leader in retail and commercial fueling and payment technology, Gilbarco Veeder-Root is headquartered in Greensboro and is a business unit of Danaher, a Fortune 200 company.
UNCG MBA students worked with executive leaders of one of Gilbarco’s business units to examine and provide insights into various business strategies.
Industries of the Blind
Industries of the Blind, Inc’s (IOB) mission is to provide opportunities for employment and personal development for people who are blind or visually impaired so as to achieve greater independence.
UNCG MBA students conducted a market study to determine the opportunity for IOB to provide a range of additional training to their associates and the broader community.
Tanger Factory Outlet Centers, Inc.
Tanger Factory Outlet Centers, Inc. is a publicly traded firm operating a portfolio of 43 upscale outlet shopping centers in 26 U.S. states and in Canada.
UNCG MBA students developed recommendations on the market potential of various market segments, utilizing a range of primary and secondary research methodologies. The student teams final report included specific go-to-market strategies that would allow the Outlets to increase share among targeted market segments. Included in the report were financial models highlighting the ROI of various investment scenarios.
TE Connectivity is a global, $12 billion company that designs and manufactures products that connect and protect the flow of power and data inside products for a diverse range of industries, including automotive, aerospace, consumer electronics, communication networks, energy and healthcare.
Working with TE’s operations group, UNCG MBA students performed an analysis of one of the company’s key processes through a series of on-sight interviews, process mapping and solutions benchmarking. The team successfully provided a range of actionable improvements that TE is implementing across multiple geographic markets.
TigerTek is a nationwide servomotor and industrial equipment repair company located in the central North Carolina. TigerTek provides mission critical repair services to ensure manufacturing facilities are able to quickly respond to equipment issues.
Working closely with TigerTeks principles, the UNCG MBA student team was able to provide recommendations accepted by the firms’ management. The team utilized a range of benchmarking techniques, observation and interviews to analyze the firms’ current situation and provide strategies and tactics to support the firms’ mission.
The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 115,000 people, has production facilities in 19 countries and sells its products in more than 190 markets.The Volvo Group North America headquarters is in Greensboro and supports activities such as engineering, design, financial services, marketing, sales, information technology and distribution and supply chain operations.
UNCG MBA students worked with global supply chain leaders to help the organization improve effectiveness in support of the company’s culture of continuous improvement. Using a range of analytic tools, the students provided recommendations that will enhance the firms’ effectiveness in several operational areas.
UNCG MBA students sought to conduct a viability study to determine which Tanger Outlet locations have high potential for expansion to new market segments. They researched the density of potential targets to each Tanger outlet center, benchmarked their demographics and buying habits and evaluated quantitative market potential. Students used this analysis to develop a strategic marketing plan and payback model to generate shopping visits and trial from the target populations.
Lucky Dog Volleyball
Lucky Dog Volleyball is a Greensboro based retail company that designs and sells volleyball apparel, equipment and accessories with. UNCG MBA students helped Lucky Dog Volleyball to establish a marketing strategy for each segment of the business. A formal marketing plan was designed to embody inbound and guerrilla marketing tactics to increase sales, increase brand awareness and expand business penetration in the core market.
Volvo Trucks North America
Supply chain can be a complicated process for global firms and the opportunity to enhance or increase efficiencies among its global supply chain is what interested Volvo Trucks to partner with UNCG MBA students. Students worked in a variety of capacities to assist Volvo Trucks and Volvo Global 3P, the parts division, to analyze various aspects of the supply chain and offer unique solutions or present opportunities for improvement.
United Way of Greater Greensboro
A local branch of the national United Way Charity, UNCG MBA students helped to create a dashboard of metrics used in strategic planning to measure overall progress in achieving specific goals. Historical measures included funds raised against goals, the percent of operational overhead, and the number of programs funded clients served. However, students were able design a new dashboard that included a greater focus on how change in the community was occurring and what were the key elements in achieving community level change on the human service issues that are a priority to United Way.
TigerTek is a nationwide servo motor and industrial equipment repair company located in the Triad. TigerTek leadership sought to increase servo motor repairs to 100 items/week and needed the help of the UNCG MBA program. UNCG MBA students were charged with the task of evaluating the potential market size, evaluating past and present marketing strategies, and financial analysis to determine ROI for proposed new marketing initiatives.
Memios, LLC, is a privately held, Greensboro based firm. Memios developed a new waste management solution that represents a significant improvement to out dated current waste management business models. The Memios high speed pneumatic transport coupled with the Memios clean stream waste to energy technologies provide the world’s first end-to-end holistic waste management solutions that not only eliminate the need for waste truck haul off but also eliminate the need for landfill solutions going forward. In addition to the elimination of waste trucks and landfills Memios Clean Stream provides a renewable energy solution boasting some of the highest waste to energy levels in existence. UNCG MBA students were able to assist in developing a global sales and distribution plan that incorporated the global demand for this new waste management technology.
UNCG MBA students worked with this Mount Airy based information processing company with three operating groups – Print and Mail, Imaging, and Network Systems, to design a strategic plan for the Imaging division that addressed market conditions as they are today and as they are anticipated to be over the next three to five years.
Montgomery County came to the Bryan School with a project to create a dashboard to improve the monitoring of finances and services and serve as an early indicator of any potential problems. Montgomery County wanted the dashboard to be shared by both county employees and citizens. The MBA consulting team worked closely with the management of Montgomery County to determine the metrics that were most important to the success of the county. A dashboard was built, and with the assistance of the UNCG MBA project team, it has been implemented by the county.
Bank of Oak Ridge
What does the future of banking look like at the branch level? How many tellers will be needed? How will computers and mobile devices play a role? Bank of Oak Ridge sought a fresh perspective on why customers will come into branches over the next decade and the services they will demand. UNCG MBA students were asked to evaluate the bank’s current operation, as well as its future plans, and recommend ways to improve service and customer satisfaction. The UNCG MBA team came up with a list of short, medium and long term recommendations that were backed by significant consumer research. Bank of Oak Ridge Management invited the UNCG team to present their recommendations at the annual strategy retreat, and a number of their suggestions are in the process of being implemented today.
Following the passage of a landmark health care law in 2010, physicians around the country are struggling to assess its impact on their practice. Greensboro Ophthalmology, an eye care clinic that has been operating in Greensboro since 1927, is no exception. UNCG MBA students worked with the clinic’s staff to determine what practices and capital were needed in order to comply with the new law. A recommendation was developed by the UNCG MBA students as to when electronic health care records will be brought online at the clinic. In addition, the consulting team surveyed the current software vendors and provided guidance on the product that most closely fits the needs of the clinic.
Founded in 2005, Cirrus Construction is a privately owned general contractor licensed in North Carolina, Virginia, South Carolina, Tennessee and West Virginia. Cirrus believes that in order to expand and be successful, it needs a training program to develop its staff. A team of UNCG MBA students were tasked with examining the company, determining its future training and hiring needs, then asked to provide recommendations on how Cirrus can best create a talent management program. The UNCG MBA team developed a bonus program that tied additional employee compensation both to the success of their individual projects and the company. In addition, the team developed training materials that will help the employees understand how to drive success and influence their compensation.
For the third time in four years, UNCG MBA students contributed their business skills to North Carolina’s growing wine industry. The team performed original research through the creation of a survey in order to further inform their analysis. The students analyzed a variety of different components of Zimmerman Vineyards including their industry, supply chain, product offerings, growth strategy, and marketing. This allowed the students to provide insight into many aspects of the business in making recommendations for how the company can meet their strategic goals.
Bank of Oak Ridge
This UNCG MBA team developed a plan for Oak Ridge Bank to expand its online banking capabilities and offerings. Oak Ridge Bank is a small community bank located in and around Greensboro, NC. UNCG MBA students researched the customer-service oriented bank to provide recommendations on how to best implement and market its online banking initiatives.
For the second year in a row, UNCG MBA students have partnered with Sealy, a major bedding manufacturer, to tackle an important business issue. This year MBA students studied Sealy’s inventory data and the mattress industry as whole in order to make recommendations about the company’s inventory management. The students recommended cost saving strategies for the customer-oriented company interested in staying abreast of consumer demand.
For this capstone project, UNCG MBA students partnered with BB&T, an established regional, full-service bank headquartered in Winston-Salem, North Carolina with 1,800 financial centers in and around the southeast. The students were charged with the task of helping BB&T to determine the best marketing strategies and product offerings necessary to appeal to a younger clientele. The MBA students informed their recommendations with in depth research into the banking industry, competitors of BB&T, and through the use of both primary and secondary data.
UNCG MBAs teamed up with the major bedding manufacturer to tackle an unprecedented decline in mattress sales brought on by the current recession and housing market collapse. The team’s recommendations helped the mattress producer reduce operational costs by reorganizing the structure of its plant network and improving the management of its supply chain.
This was the third time in two years that UNCG MBAs contributed their business skills to North Carolina’s burgeoning wine industry. Zimmerman Vineyards is located on a 102-acre family farm in Trinity, North Carolina and has a current product portfolio of five high quality wines. Students on this team conducted a comprehensive analysis of the Vineyard’s operations, finances, and marketing to develop a twelve year plan to expand the Vineyard’s winemaking facilities and capacities.
For this project UNCG MBA students advised this producer of legwear and intimate apparel on entering the Chinese market. The team researched the opportunities and risks associated with the legwear industry and market in China and developed a strategic marketing plan for successfully introducing products in China. This international team of students was not only able to provide valuable information on current trends and issues such as taxation, market segments, counterfeiting and government regulations, but also insightful advice on the nuances of doing business in China.
For a fourth consecutive year UNCG MBA students has partnered with Red Hat, Inc., the Raleigh-based provider of global open source software solutions. For this year’s consulting project, the team’s project scope was to evaluate and determine an optimal capital structure which would position the growing company to remain financially flexibility, maintain access to capital markets and maximize returns to shareholders. The comprehensive research included a financial analysis of Red Hat, its international subsidiaries and the tax systems of their host countries, supplemented by a peer group analysis.”
Surry Community College
UNCG MBAs worked with one of the only academic institutions in the Southeast that offers a program in viticulture and enology. The College is breaking ground on The North Carolina Center for Viticulture and Enology, which will be one of only two on the East Coast, and the team was asked to review current operations and produce revenue forecasts as well as to identify opportunities to ensure the Center’s financial sustainability and to expand the Center’s role as a resource to the surrounding Yadkin Valley where over a third of the state’s wineries and vineyards are located.
Piedmont Folk Legacies
Following a previous team of UNCG MBA students that developed a business plan for the establishment of a National Banjo Museum in Eden, North Carolina, this year’s consulting team developed a comprehensive marketing plan for the Charlie Poole Music Festival in collaboration with another UNCG team of MSITM students who redesigned the web site for the annual traditional music festival.
This is the third UNCG MBA consulting project with Red Hat in as many years. In 2006, a UNCG MBA group provided an entry strategy for expanding the software’s company’s operations in Taiwan. Last year, a similar project was conducted for expansion into Russia and Eastern Europe. The 2008 team analyzed the business environments in Brazil, Argentina, Chile, Columbia, and Mexico and developed strategies for growing Red Hat’s services in those countries.
Natural Science Center
When the Natural Science Center was looking for innovative ways to transform their kid-centered campus, they called in a UNCG MBA consulting team to conduct a comprehensive analysis of the Center’s ability to expand its offerings to the Greensboro community. The team put together a comprehensive market analysis and marketing plan that focused on how the Center can improve in relation to its competitors and the level of public interest in the new exhibits and attractions slated for the future.
VF is the largest apparel firm in the world with brands such as North Face, Wrangler, and Nautica. In spring 2008, UNCG MBA students performed a market analysis for Wrangler Western Jeanswear, seeking out strategic positioning for the product line in a global environment. This was the UNCG MBA’s second consulting project with VF.
Randolph County Entrepreneurial Resource Center
Following a previous team of UNCG MBA students who conducted a feasibility study for establishing a small business incubator in Randolph County, this year’s team designed a virtual incubator for the Randolph County Entrepreneurial Resource Center. Operated out of the Archdale campus of Randolph Community College, this online incubator aims to foster economic development in the county by providing support to local entrepreneurs. For the next phase of this project a team of UNCG MSITM students will construct the incubator’s web site.
Piedmont Folk Legacies
UNCG MBA students teamed up with Piedmont Folk Legacies to develop a business plan for the establishment of a National Banjo Museum in Eden, North Carolina. Piedmont Folk Legacies is a non-profit organization whose mission is to promote and preserve the musical and cultural legacy of the Piedmont region. With an estimated price tag in the neighborhood of $20 million, the proposed museum would include exhibits, classrooms, recording studio, archival repository, and serve as a venue for performances of traditional American music.
Alamance County Area Chamber of Commerce
Based on the recommendations of a previous UNCG MBA team to establish a small business incubator in Alamance County, the Area Chamber of Commerce brought in a second UNCG MBA team to conduct additional surveying, provide case studies, and to assist in the implementation phase by conducting a financial feasibility study for a site proposal.
When Valspar Corporation and its Wood Products Division set out to expand globally, UNCG MBA students conducted a strategic analysis to help the company achieve its goal. Recommendations included a proactive marketing strategy for Western Europe and a manufacturing alliance or acquisition in Eastern Europe. Students gained critical experience developing company, industry, market and SWOT analyses.
A team of UNCG MBA students partnered with Red Hat, Inc. to help the software company explore new possibilities for international expansion, specifically its operations in Russia and Central and Eastern Europe. Red Hat executives were pleased with the detailed analysis and thoughtful recommendations provided by the students. The team outlined five options for the company to consider.
Alamance County Chamber of Commerce
Small Business Center in Alamance County Community CollegeOn behalf of the Alamance County Area Chamber of Commerce, an MBA consulting group analyzed the feasibility of establishing a small business incubator in Alamance County. Students conducted surveys, focus groups, in-depth interviews and economic and demographic research. After evaluating all of the data, they provide actionable recommendations for establishing a business incubator.
VF Imagewear, Inc
The Imagewear division of VF Corporation, which produces uniform apparel for a variety of industries, hired UNCG MBA students to develop a well-informed, strategic business model for 2020. Students evaluated the current and future dynamics of four segments (industrial, corporate, hospitality and healthcare). Their recommendations for Project 2020 involved developing a branding strategy, exploring opportunities for product line overlap, and restructuring the company’s sourcing strategy.
Iron Gate Winery and Vineyards
Iron Gate Winery had identified a number of strategic goals to achieve within three to five years. Among them was expanding wine production to reach 2,000 cases per year, increasing and improving their workforce and expanding their product offerings to include new blends and different events. A team of UNCG MBA students conducted a thorough study and made significant recommendations in the areas of marketing, sales and operations.
For this consulting project, a team of MBA students addressed the challenges of rising gasoline prices, potential oil shortages, and escalating environmental concerns. Working with the Greensboro Center for Innovative Development, the students conducted a comprehensive feasibility study on establishing an ethanol production facility in Guilford County.
Greensboro Children’s Museum
This MBA consulting team was composed of students interested in pursuing careers in the not-for-profit sector. Through extensive surveying and interviewing, the students studied the perceptions and beliefs of key stakeholders in the museum’s operations and advised the museum board on the drafting of the museum’s vision statement.
Randolph Community College
Examining how Randolph Community College could better serve local residents, this team of MBA students conducted a competitive and strategic analysis of the continuing education market in Randolph County and made recommendations on the development of new programs and courses to increase the institution’s enrollment.
A team of American and Taiwanese MBA students took on the challenge of planning off-shore operations when they worked with Red Hat, Inc. of the Research Triangle. The students analyzed the Taiwanese market and developed a strategic plan for Red Hat’s expansion into Taiwan.
As consultants for SunTrust’s regional headquarters in Durham, UNCG MBA students presented a strategic plan to capitalize on the growing Hispanic population in the Carolinas through the implementation of several outreach efforts as well as the formation of key alliances within the Hispanic business community.
This team of MBA students performed a comprehensive supply chain mapping for Tyco’s North American Automotive Division. Based on data analysis through weight-cost predictive modeling and a comparative study of shipping methods, the consulting team devised a plan to reduce the company’s logistics costs.